April 17, 2015
Indulge in a modern bohemia mood with H&M this season! Their newest campaign features supermodels Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima playing action heroes with a mission to get to the shore and celebrate the best of Summer. In the commercial and full print campaign, the models are dressed in key high summer looks like kaleidoscopic paisley sundresses, tie-side bikinis, and tropical printed flowing skirts – perfect for long days on the beach and endless Summer nights. Featured exclusively in the commercial is the track “Sun Is Shining” by Axwell /\ Ingrosso. There, your soundtrack for an amazing Summer.
The commercial will debut online at hm.com on April 30, before appearing on TV and in cinemas worldwide.