April 8, 2015

SKIN INC is definitely on a roll. The local brand is helping to put Singapore on the global beauty map in a major way, especially since they’ve recently partnered up with Sephora US to be stocked in 64 new locations across more than 40 American cities; as well as online on, which ships across the USA, Canada, Korea, Japan, Norway and Germany. SKIN INC stores will also be opening Down Under in Sydney via Sephora Australia, and back home, a new concept store will be opening at Capitol Singapore in May, while the brand will be available at 11 Sephora stores across the island later in the year.

If you’re not acquainted with SKIN INC yet, they’re famous for their serums made of active ingredients packed into patented seaweed capsules that only release the ingredients upon application on the skin. Up to three different serums can also be blended together to form the SKIN INC My Daily Dose custom-blended serum, for a skincare fix you know will address your skin’s needs specifically. Get to know their bestsellers:

Hyaluronic Acid Serum

Basically a much-needed drink of water for dry skin. This serum doesn’t stop at just replenishing moisture in your skin, but keeps it there as well.

Pure Revival Peel

Don’t be scared off by peels – this one is non-abrasive and gently removes dead skin cells, and even doubles up as a primer to better prep the skin for skincare and makeup products.

Pure Snow White Mask

This mask works its magic by forming a field of positive ions over the skin to draw out the negatively-charged melanin ions from the skin. Side effects include reduced pore size and more moisturised skin.

Optimiser+ (AIO)

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This little device may be pricey, but that hasn’t stopped it from flying off the shelves, because it’s just that good. It uses low-frequency LED light to improve skin cells’ absorption of products; while the LED lights come in red, green and blue, each to target a specific skin concern such as ageing or sensitive skin.


SKIN INC products are available at the SKIN INC Concept Store at #B3-43 ION Orchard, selected Sephora stores, and on