April 9, 2015

PUMA’s latest collab draws inspiration from Japan’s Sakura season – the iconic Cherry Blossom trees and the tradition of Hanami (flower viewing). New York-based sneaker designer Ronnie Fieg works on two key silhouettes that were picked as a tribute to PUMA’s performance heritage – the 90s classic, Trinomic R698 and the recently introduced and remodeled version of its predecessor, the R698 Mid. Aptly named “The Sakura Project”, both models have been transformed into a gorgeous depiction of the cherry blossoms through the use of colours and gradients as an homage to Japanese art and culture.

The R698 has a bold pink perforated suede on the toe box, which extends to the midsole. The tip of the shoe then fades into lighter shades of pink to reflect the assorted blossoms and the growth of Sakura.

The R698 Mid on the other hand embodies the later parts of the blossoming of the Sakura with a gradual transition from burgundy to navy. This pair of sneakers inherits design aesthetics from its predecessor, such as an inner sock booty made of tech neoprene and a 3M covered strap.

There are only 20 pairs for each model (R698 Sakura, $230, R698 Mid, $250). To cop a pair, head to Limited Edt Chamber (The Shoppes at Marina Bay Sands, #B2-23) on 11 April, get a queue number and drop it in a ballot box. The draw will be conducted in the evening. Only customers with their numbers drawn will be able to purchase these highly exclusive sneakers.