May 18, 2015

ETUDE HOUSE’s newest store at VivoCity is definitely a princess wonderland. Besides the familiarly pink decor and some of the prettiest and cutest beauty products we’ve obsessed over, the VivoCity branch is taking things to a whole new level of girly. There’s ETUDE HOUSE’s first-ever Nail Parlour, open to all customers to enjoy mani and pedi services using the brand’s range of regular and gel nail polish (we’re talking a very extensive range here, if you know anything about ETUDE HOUSE nail polishes). There’s also a social media wall that gives you the opportunity to snap a pic, transform yourself into a character of choice, then upload it onto your social media profiles; and for all the sweet tooths, an adorable Sweet Catcher machine all decked out in pink (but of course). It’s filled with ETUDE HOUSE products and other prizes like movie passes and dining voucher, all for you to try your luck at winning with the store’s special pink coins. Prizes will vary every month, so there’s one very convincing reason to make regular visits to the store already.

Oh, and to celebrate the opening of the store, the limited edition Dreaming Swan collection, a full range of products for the eyes, cheeks, lips and nails all decked out in the dreamiest ballerina illustrations by international fashion illustrator Kerrie Hess, will be launched. Definitely the kind of collection that’s so pretty you’ll have to try very hard to stop yourself from grabbing everything. The store opens this week on Friday, 22 May.


The ETUDE HOUSE store at #B1-03 VivoCity opens on 22 May. Opening hours are from 10am to 10pm daily.