May 27, 2015
Swatch the Route is the new limited edition Swatch watch we need on our hands. It celebrates the mountaineer, Samuel Anthamatten, who grew up at the foot of the Matterhorn and his commitment led him to conquer the legendary mountain (at 4,478 metres tall) via a route considered absurd until 1865. Since, he’s traced a new route to the peak along its North Face, and has climbed other great mountains in Switzerland, Canada, Patagonia and the Himalayas.
The watch is a rugged Sports Special and its face shows a map of the Matterhorn with a red line charting Anthamatten’s first successful ascent up the snow-peaked mountain. It’s equipped with black hour and minute hands with an ice axe and hook for the courageous climber.
The mountaineering theme extends to the packaging which is inspired by pioneering mountain equipment – the watch is contained in a Plexiglas box that is held in a canvas pouch.
Today, Anthamatten remains loyal to Zermatt and lives in the same Swiss Alpine village he grew up in at the foot of his “home mountain”.
Swatch the Route (SUOZ199S) is priced at $140 and is available at Swatch outlets. swatch.com