May 28, 2015
Who remembers the iconic Calvin Klein campaign that sees “Marky-Mark” Wahlberg beside model Kate Moss? Go Google, it’s worth it. In the meantime, as the brand’s latest spokesperson, it’s really Justin Bieber’s time to shine. Yep, the good-looking bad boy that we love to hate… actually isn’t so bad, and now, there’s even more exciting news to announce.
Calvin Klein Jeans will be hosting a dynamic music event in Hong Kong, on Thursday, 11 June. There’ll be other musical acts – not much details yet, but these will be announced soon – but we can definitely expect an appearance from Bieber, who’s a 30-time, platinum-selling artist, by the way.
The brand has had a long-standing connection to music, and has hosted other similar events around the world, though it’s the first time they’ve held a music event of this scale in Hong Kong. It will be at the Kai Tak Cruise Terminal, right in the heart of Victoria Harbour, a repurposed industrial cargo hall with panoramic views of the Hong Kong skyline.
Calvin Klein Jeans to host music event in Hong Kong with an appearance by Justin Bieber. Check out calvinklein.com for more information, while you can also search #calvinkleinlive across their social media channels during the event, for behind-the-scenes photos and live updates.
CALVIN KLEIN JEANS AD CAMPAIGN IMAGE CREDIT: © Mert Alas and Marcus Piggott