July 10, 2015

Saint Laurent’s new it girl is taking the runway and music scene by storm in kohl-rimmed eyes, bleached blonde hair and existential lyrics. By Angelene Wong.

Creative Director Hedi Slimane has always loved having rock ‘n’ roll musicians and tropes in his campaigns, and the new addition to the Saint Laurent honour roll is no exception. Or rather, she is exceptionally appropriate as a personification of the Saint Laurent head-banging and head-turning bad girl archetype with the bored expression.

Find out more about Julia Cumming in our #34 No Biz Like Show Biz issue!