July 28, 2015
It’s actually quite a big deal, especially since it’s the first time Converse redesigned one of the world’s most celebrated sneakers, the Chuck Taylor All Star, after its debut in 1917. It even has a new name – the Converse Chuck Taylor All Star II (also known as CTASII, or Chuck II). While it might look pretty much the same as the original on the first look, it’s what’s on the inside that’s gone through an overhaul. Remember when Nike acquired Converse back in 2003 when it was bankrupt and in debt? Well they helped to expand the brand without making much changes to the original sneakers, until now.
The Chuck II retains the original stylings of its predecessor, and enhanced it with Nike’s Lunarlon technology – a bouncy and light foam material that ensures full foot cushioning and arch support, making it a comfortable choice to wear out for the whole day. Some smaller aesthetic changes include a foam-padded collar, non-slip tongue, a perforated suede liner for better breathability, all-white foxing (as compared to the black on the original, or the red on the white canvas ones) and monochrome matte eyelets.
While some naysayers might disagree that an update like the ones mentioned hardly deserves a new shoe name, it’s probably more of a marketing strategy and setting a new standard for future variations of Chucks to come.
The new Converse Chuck Taylor All Star II sneakers are available at selected retail stores (Tampines Mall, Capitol Piazza, ION Orchard, Ngee Ann City, NEX and VivoCity), selected retailers (Limited Edt Vault and SURRENDER) and online for $99.90 (ox) and $109.90 (hi-top).