July 30, 2015

There couldn’t be a better, more current, face for Topshop this season: Gigi Hadid. Beyond the cameo with, oh, just about everybody in Taylor Swift’s Bad Blood video, we’ve been following the girl for a long, long time on Instagram – count us among one of her 4.9 million followers. Naturally, we’re excited about this one.

After all, it’s her first campaign for Topshop’s Autumn/Winter collection, and she makes “effortless” look even more effortless than it already is. We’re not kidding. Shot in London by acclaimed photographer Tyrone Lebon and styled by Topshop’s Creative Director, Kate Phelan, it sees cool-girl looks, ranging from casual to office-chic to date night picks that we want to buy immediately.

Some of the style options we love include classic combinations of denim-on-denim or a knotted tank top/low-slung jeans/leather jacket look, that checkered hoodie and sporty ensemble, along with a lipstick-red sweater and leather skirt set, paired, of course, with stockings and black heels.

The past two campaigns were fronted by Cara Delevingne, who’s also the star of upcoming movie Paper Towns, while Topshop also has a knack for snagging It-girls to front the British brand. Think Jourdan Dunn, Hailey Baldwin,Rosie Tapner, as well as sisters Kendall and Kylie Jenner, who got their own line of summer pieces that look right at home at Coachella, or, you know, Glastonbury.

Topshop Autumn/Winter collection, available soon in stores. sg.topshop.com