August 17, 2015

We all know what a man cave is, and we all want one. It’s pretty much a space, usually a garage, spare bedroom or basement, where men can retreat to to do as they please. The man cave usually has more than one purpose – it’s for men to bask in solitude and to isolate themselves from women (or people in general), to indulge in hobbies or to just chill with the bros. But in Singapore, it’s usually a little harder, especially if you’re living in a HDB apartment. Harder, but not impossible, which is why Carlsberg wants to help make your buddy’s (and probably yourself too in the process) man cave dreams a reality.

Following the success of their “If Carlsberg did Buses” and “If Carlsberg did Taxis” outdoor advertising from the “If Carlsberg did…” campaign, Carlsberg has decided to incorporate this brilliance with the man cave phenomenon. Your friend stands to win a Carlsberg sanctuary (valued at over $10,000), which will be decked out with a Samsung 55” SUHD Curved TV, Samsung 3D Home Entertainment System, a year-long Cable TV subscription, a chiller filled with Carlsberg beer and a Lazy Boy reclining sofa for two.

All it takes is for you to impersonate and share your friend’s most epic facial expressions while watching the Barclays Premier League (BPL) matches, along with a 100 words or less on why s/he deserves to win. Upload the picture via Instagram and include the hashtag, #IfCarlsbergDidSG. More details on