August 28, 2015

Meet Mortin. He’s the new (cartoon) face of :CHOOCOLATE’s advertising campaign this year, evidently embodying the “FUN” and “WOW” of the brand. Don’t you think so? James Jarvis, Artist and creator of said “Morton”, designed him to be on tote bags, t-shirts (and even a clock), completely decked out in :CHOCOOLATE. :CHOCOOLATE, i.t’s first in-house label, aims to stand out amongst other casual wear brands, perfectly merging the mass markets and “prestige” to create a free and unique style.


:CHOCOOLATE X MORTIN Collection (priced $49.90-$59.90) will be available at i.t Bugis Junction, #02-11 and i.t Orchard Gateway #01-18 from 31 Aug onwards.