August 26, 2015
It was a star-studded event on Monday evening when Coach celebrated its store reopening at Wisma Atria, hosted by President of Coach International Group Mr Ian Bickley and President of Coach SEA & Oceania Mr Andrew Stanleick. In attendance were local personalities and celebrities donning the Coach Fall 2015 collection including Tabitha Nauser, Arissa Cheo, Jeanette Aw and Yoyo Cao. The man of the night, however, was none other than K-pop hip hop sensation Jay Park, who brought the screaming fans with him.
The store design pulls inspiration from many places and narrows in on contrasting textures and luxurious materials. The store also houses hand-tufted carpeting and warm wood finishes alongside a contemporary backdrop of video walls that display Coach’s latest collection. Furnishings are mainly mid-century such as steel and leather counter stools and pearl lamb shearling-upholstered club chairs. These were the genius of Coach Executive Creative Director Stuart Vevers together with world renowned creative firm Studio Sofield, led by President William Sofield.
This new flagship store is also the first to have a craftsmanship bar dedicated to giving guests complimentary personalisation services, such as monogramming your name on leather pieces.
The Coach Wisma Atria Flagship store is located at Wisma Atria, #02-19/27 and is open daily from 10am-9.30pm.