August 3, 2015
Here’s a hard truth: Breast cancer is the most commonly occurring cancer among women in Singapore. It’s sobering to know that many of us have been affected by the disease on way or other, whether it’s someone we know that has it, or even battling the disease ourselves.
So we applaud the Estée Lauder Companies’ continual efforts to raise awareness of breast cancer, in the form of their annual Breast Cancer Awareness (BCA) campaign. Past editions of the global campaign has included participation via social media and the BCA website, with submissions from all over the world documenting experiences on what people are doing to support the cause (check out BCAcampaign.com as well as the hashtag #BCAstrength). The campaign has also gone really big with making a statement, by setting a Guinness World Record in 2010 for the most landmarks being illuminated for a cause within 24 hours – which entailed lighting up global icons like the Empire State Building in pink lights.
This year, Singapore will be part of the action as well, as a local landmark – the exact one will be announced soon – is lit up in pink on 30 September 2015. And in October, the various Estée Lauder Companies brands will be launching special-edition Pink Ribbon products, with proceeds going back to the Breast Cancer Foundation Singapore. Here’s a sneak preview of what you can look forward to purchasing to show your support. Since this year’s theme is “Every Action Counts”, don’t underestimate what each purchase of these items counts for.
Estée Lauder Evelyn Lauder and Elizabeth Hurley Dream Pink Collection, $152
Includes three mini Pure Colour Envy Sculpting Lipsticks in Rebellious Rose, Powerful and Tumultuous Pink, packed in a pink cross-body bag. 20% of retail price will be donated to BCA.
La Mer The Lip Balm, $100
Limited edition packaging for the month of October. 20% of retail price will be donated to BCA.
Bobbi Brown Peony Set, $81
Pink Peony blush embossed with a ribbon representing breast cancer awareness, and includes a mini Faceblender brush. 20% of retail price will be donated to BCA.
Clinique Great Skin, Great Cause Dramatically Different Moisturizing Lotion+ with Clinique Charm Set, $85
A limited-edition bottle with a Clinique key ring that comes with four charms. 20% of retail price will be donated to BCA.
Clinique Pink With A Purpose Cheek Pop with Bag, $39
The Clinique Cheek Pop blush in Berry Pop is embossed with the breast cancer awareness pink ribbon, and packed in a mini pink cosmetic carrying pouch. 20% of retail price will be donated to BCA.
Origins Limited Edition Make A Difference Rejuvenating Hand Treatment, $38
Origins’ hand cream, infused with botanicals, comes in a limited-edition pink packaging. $5 from purchase price will be donated to BCA.
Lab Series Skincare For Men Age Rescue+ Face Lotion, $82
$10 from retail price will be donated to BCA.