August 17, 2015

You heard me, who cares? It’s time we made our own decisions, regardless of what everyone thinks; Which is exactly what hehehe, an independent creative team from Hong Kong, thought about when they crafted the concept for Pedder Red’s Fall/Winter ’15 Campaign: Individualism.

The campaign expresses an attitude and style through the different themes in the collection: Girl Gang, City Girl and Rebellious Romantic. Whether it’s studs, prints or even tweed (which by the way, goes across all three of these themes), we’re sure that everyone will find a pair that’s true to their personality. or not. Depending on who you want to be for the day.


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Pedder Red’s F/W ’15 Collection is now available at all Pedder Red Stores, #03-04 Takashimaya Shopping Centre. Pedderred.com