September 21, 2015

The 998 is one of New Balance’s most classic and recognisable lifestyle silhouettes, and it’s just received a new look thanks to Premier, a skate shop in Michigan. For this collab, they looked to their state’s early 20th century automobile industry for inspiration; a considerably exciting period when a new standard of luxury transportation was introduced. As a tribute to these early-day automobiles, this sneaker takes after the iconic black and gold metal grills of Ford’s Model T and features a black suede upper, tan suede vamp and toebox. To top it off, the 998 PRMR comes with a branded key-shaped hangtag and license plate with the shop’s abbreviated moniker, “PRMR”.

Check out the automobile ad-inspired video below:

Premier x New Balance 998 ‘MiUSA’ “PRMR”, $329. Available at Limited Edt Vault (313@Somerset #04-13/14).