LANEIGE Uniquely-YOU CSR Campaign

September 15, 2015

There’s never been a more important time to stock up on your beloved LANEIGE BB Cushions than now, as the brand has pledged to donate significant sums of money to Beyond Social Services, a voluntary welfare organisation benefiting young people from disadvantaged or troubled backgrounds, based on the number of BB Cushions sold at their six boutiques and 12 counters with a campaign named Uniquely-YOU.

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Basically, from now till 4 October 2015, these are the BB Cushion goals that need to be met:

  • 3,000 pieces of LANEIGE BB Cushions: $6,000 donation
  • 4,000 pieces of LANEIGE BB Cushions: $8,000 donation
  • 5,000 pieces of LANEIGE BB Cushions: $12,000 donation

Keep your eyes on the LANEIGE Singapore Facebook page, as the number of BB Cushions sold thus far will be updated there at 11am daily (as we’re typing this, they’re at 1,924, yay!). At the tail end of this campaign, from 28 Sep to 4 Oct, head down to the Suntec City West Atrium Level 1 for the LANEIGE Uniquely-YOU roadshow, where the three campaign ambassadors Sheila Sim, Jemimah Wei and Keith Png will be sharing stories of their personal struggles with confidence. Purchase your LANEIGE BB Cushion then, and get them doodled on by the three ambassadors, or exercise your creativity yourself at the designated lounge area. Then leave your own inspirational messages or quotes on a large board created in partnership with artist group Band of Doodlers, and check out makeup demonstrations by Korean makeup artists. Now that the BB Cushions comes in Pore Control and Anti-aging variations in addition to the original one, this is really the perfect opportunity to experience them all.


LANEIGE BB Cushion, $59; BB Cushion Pore Control, $59; and BB Cushion Anti-aging, $62. Available at LANEIGE boutiques and counters.