October 29, 2015

Just how much influence does Rihanna have? Enough for PUMA to take notice of her smallest comments. But of course, as PUMA’s Women’s Creative Director and global brand ambassador for women’s training, she does pull quite a bit of weight in the company. Here’s a true story: Riri was going through PUMA’s archives one day and chanced upon a boxing shoe from the 70s she really liked; the PUMA Gong. Today, a lifestyle sneaker for ladies based on that very shoe has been released. The new PUMA Eskiva is now part of the “Rihanna’s Picks” collection, a curated selection of must-have styles by the one and only.

The Eskiva stays true to PUMA’s athletic roots by maintaining the original silhouette. PUMA mixes it up by providing it with modern material updates for an uncompromising stylish look. The soft upper leather and easy lacing system makes for a snug fit for the wearer. Available in various colourways, the Eskiva is bound to be a knockout when paired with casual street wear.

The PUMA Eskiva available in both high-cut and mid-cut for $179 and $159 respectively at Limited Edt and Leftfoot from 1 November.