October 13, 2015
You always hear about the latest sneakers to hit the fashion scene, but never socks. And it’s a shame too, because the sock is pretty much the underdog of the footwear world. A nice pair of socks will not only bring you on a next level of comfort but it can also help to enhance your entire outfit. And one brand in particular that’s been slowly creeping its way into our drawers is Stance.
Now, you might think, “They’re just socks, how much more wonderful can the be?” This Californian sock brand was first founded in 2009 by a group of individuals who saw a gap in fashion, or rather a category, that had been overlooked, taken for granted and dismissed by a large majority of the industry. Jeff Kearl, John Wilson, Aaron Hennings and Ryan Kingman seized the opportunity to address this as they believe that their socks can embody the spirit of individuality. After they began shipping the socks in 2010, they’ve sold more than 15 million pairs and raised more than $36 million in venture capital. They raised another $50 million to expand into the underwear market in January and also became the official sock of the NBA in April. Not too bad for a company that only deals with two kinds of products, hey?
The founders believe in a design philosophy that marries an emotional visual connection with functionality (aka comfort and performance). Besides using only the highest quality materials for the best fit and performance characteristics, it’s the creative and artistic stories that go into every design that sets them apart from everyone else. Who knew that socks could be the catalyst of a new movement of art and self-expression? Athletes, performers and iconic influencers – a group that the brand calls Punks & Poets – have been drawn to this new idea. They’ve collaborated with NBA legends Dwayne Wade and Allen Iverson, as well as rapper Big Sean and our favourite bad gal Rihanna. About time we show some love for socks.
Check out the behind-the-scenes footage of the Rihanna x Stance Collection:
Stance socks, $20-$35. Available at selected Royal Sporting House stores, Limited Edt stores, LAB Bugis+, Robinsons The Heeren & TANGS at Tangs Plaza.