October 26, 2015
Yes, the future is here. Maybe not in the flying car or hoverboard kind of way, but you’ll soon be able to purchase things just by scanning your watch. Introducing the Swatch Bellamy – a watch that uses a built-in NFC system (Near Field Communication) to enable this cashless transaction. American writer Edward Bellamy published a novel in 1888 titled, “Looking Backward 2000-1887”, which circles around a utopian world where credit/debit cards have completely replaced cash. He was the first person to write about such cards, so Swatch decided to acknowledge him by naming their first “pay-by-the-wrist” watch after him. This technology won’t compromise on the great design and bold colours that Swatch is recognised for. The new Swatch Bellamy watches will have a built-in NFC chip under the dial that will work like a pre-paid bankcard so you can pay for your stuff using the merchants’ contactless POS terminals. And the best thing about it is that it doesn’t use up any energy from the watch.
Just two weeks ago at The Swatch Art Peace Hotel on the Bund in Shanghai, Swatch announced its partnership with China’s bankcard association, UnionPay, to launch this new system across the country starting January 2016. Plans to roll out Swatch Bellamy in Switzerland and USA are underway, but no word for Singapore yet. As usual, we just gotta hold tight and let time do its thaaang.