December 7, 2015
Remember when French Connection first came to Singapore and everyone almost flipped, not because they were excited that the contemporary fashion line of casual and work apparel was finally arriving on our shores, but because of how its “offensive” acronym was plastered all over ads in town? Yeah, well we’d like to think we’re not such prudes anymore and that everyone is finally okay with it. But of course, the brand stopped using the initialism in advertising and reduced its profile in its shops although it’s still used on certain menswear products and in-store branding. There was this period when many people along Orchard Road would sport their infamous tees that had messages like “fcuk fashion”, “hot as fcuk” and “too busy to fcuk”. It’s genius marketing nonetheless because it really got its name out there. Besides this, French Connection has always stayed classy with its mainline clothing items, and this clearly translates onto their line of watches as well.
They’ve brought to the table a collection of smart casual timepieces that bear effortless styles to blend and match your outfits while highlighting your own personal fashion sense. Their AW15 collection sees charming watches in either silver or gold, sporting slim but intricate minute and hour hands over a unique croco-embossed patterned dial, adding a decadent character to the watch. They’re fastened to a black leather or deep-purple strap, depending on whether you get the silver- or gold-cased variant.
You could also opt for a flashier, more dazzling timepiece because, well, diamonds are a girl’s best friend, yes? Hour markers are replaced with diamonds – a performance of exuberance on an all-black dial of sorts – and indicated by silver minute, hour and second hands. More diamonds are embossed on the inner dial, bringing out the opulence of this timepiece. The watch is then finished with a sturdy leather strap. Depending on the look you’re going for, various versions include a cream dial with brown leather strap, black dial with stainless steel bracelet and a silver dial with two-tone stainless steel bracelet.
French Connection Watch Collection, $148-$168. Available at the CLOUT 9 Store (Wheelock Place #02-09 & Capitol Piazza #B1-32). Also, purchase any French Connection watch from now till 31 December at Clout9 stores and other participating stores to receive a French Connection messenger bag. Follow them on Instagram (@clout9sg) and be entitled to 15% off at Clout9 stores when you mention “NylonSG” (valid from 7 to 20 December).