December 11, 2015
Ellie Goulding’s collection for M.A.C leaves us a bit delirious (yes, that’s a reference to her latest album). Lots of pearlescent creamy formulas, in shades of browns, peach and gold – the colours we’d imagine represent Halcyon Days. The eye, cheek and lip colours available easily transition from day to night, which are made to emulate Goulding’s own signature looks of effortlessly au naturel by day, and total blonde bombshell by night.
Here, Goulding herself shares more about this collaborative collection, and a bit more about her own beauty style.
What is your earliest memory of wearing makeup? How has your look changed over the years? What is it that drew you to M·A·C?
From a very early age I remember watching my mom put on lipstick at our house and reapplying it in the car mirror. She did her makeup really well. I also recall the tea cups around our house always had lipstick marks on them.
I first started wearing makeup at about 13 years old. I had a gothic look back in the day. It was quite striking. I couldn’t really afford my own makeup when I was young so I would wear the same lipstick as my mom or sister. I would use it on my eyes, lips and cheeks. As I got older and began working with Lucy (Wearing, Goulding’s makeup artist) about six years ago, I’ve learned what’s right for my skin and face. It just takes time and experience. It’s a case of trial and error. We’ve gone through lots of different looks over the past few years and now I think we’ve got to a point, both of us together, where we know what looks work best for me.
Cremesheen Lipstick in Only You and Without Your Love, $34.
Describe your involvement in picking the products, shades and packaging for the collection. What was your favourite part?
I have always dreamed about having my own makeup collection and if I was going to do it, the only brand I would want to do it is with M.A.C. I relied on Lucy a lot when creating the collection. We talk about makeup all the time and have always dreamed of having a makeup collection. Now we do and it’s so surreal! It’s so cool to see all these things in my own collection that I genuinely use every day. We worked very closely with the creative and product development teams at M·A·C. They truly wanted it to be MY collection.
I don’t wear makeup every day and, when I do, I don’t necessarily wear a lot of it. That doesn’t mean that you can’t still be passionate about the smaller and more subtle things. That’s why I and chose products and shades that were versatile and multifunctional. I wanted a collection that you could play with and layer a bit more so you could do something more natural for the day or more extreme for the night – whatever you want for whatever kind of person you are. And, because I’m such a nerd, I wanted a bit of practicality as well. I love the idea of practicality and not having to have a million things in your handbag.
Powder Blush (Duo) in I’ll Hold My Breath, $51.
What is your signature beauty look?
When I perform I go for a more metallic look – shimmer on my eyes and cheeks, and I always add more lashes. I love lashes, like the #30 Lash in my collection. I never really go crazy with makeup though. I like a natural look but you can be fresh and glowy and still look striking. My off-duty beauty look is a bit lighter. I always go for bit of concealer with mascara and a lip gloss. I don’t like my makeup to look or feel heavy.
30 Lash, $26; Plushglass in Explosion, $40; and Haute & Naughty Too Black Lash, $38.
What is the one make up product you can’t live without? Why?
Definitely powders. My skin tends to be oilier, especially when I’m traveling, and is very fair. Powders work best for my skin. I have one opportunity during my set to walk off stage for a touch up and I always use a powder at that time.
How does your beauty style compare or contrast to your fashion style?
With both fashion and beauty, I’ve genuinely discovered the power of confidence. It’s amazing how the feeling of confidence can affect how you are, how you project certain things and overall how you look. Some days I’ve worn no makeup and I don’t feel remotely insecure at all. It’s interesting because that wouldn’t be the same back in the day. I was still naïve and thought I had to impress people and wear a certain thing or a certain amount of makeup to be noticed. I think I’ve genuinely discovered this power of acceptance and having a bit more love for myself.
Which product is your favourite in the collection and why?
The Halcyon Days and Halcyon Nights compacts are amazing because they have everything you need to create a complete look. You can use the crème colour base on your cheeks, eyes and lips. They are buildable and versatile and the colours work for everyone!
Halcyon Days, $90; Halcyon Nights, $90.
M.A.C Ellie Goulding Collection, available at M.A.C Bugis Junction, Sephora ION Orchard, Ngee Ann City and TANGS at Tang Plaza from 1 January. maccosmetics.com.sg