January 31, 2016

We have a love-hate relationship with aestheticians and dermatologists. While the services they offer, such as brightening facials, laser therapy and intense pulsed light (IPL) treatments, are undeniably effective in treating a whole spectrum of skin issues from dullness to hyperpigmentation – they’re professional-grade, after all – the downside is they’re time-consuming, usually expensive, and might sometimes include downtime (like nasty scabbing).

Don’t get us wrong – we think regular appointments with the skincare professionals are entirely necessary for the skin’s long-term wellbeing. But we sometimes wish for a more convenient solution that doesn’t cost a bomb, and doesn’t leave us having to deal with sensitive, scabby skin for a good few days.

So when Shiseido unveiled its revamped White Lucent line this year, we were intrigued by its premise: A whitening line that promises to combine the powers of whitening skincare and whitening cosmetic procedures. The brand calls it “Double Strike Whitening”, referring to how the formulas both lighten existing dark spots and prevent them from making reappearances in the future.

Another interesting thing about the four White Lucent products is that each is inspired by a particular professional whitening procedure, so it’s clear what each one is formulated to achieve for your skin. We’re glad Shiseido is leading the way in creating products that give results previously only achievable in facial salons and doctor’s clinics, so it won’t take repeated appointments just to keep our complexions bright and clear.

Get to know the all-new White Lucent line:



White Lucent MicroTargeting Spot Corrector

What: Whitening serum
Inspired by: Laser therapy

The dermatologist’s laser might get rid of those stubborn melanin spots, but the truth is, it might actually miss out the smaller ones. That’s why you need a serum with laser accuracy when it comes to aiming at smaller patches of melanin, like the MicroTargeting Spot Corrector that boosts cells’ turnover rate so old layers with excess melanin are simply peeled away. The serum is also of a low molecular weight, so the formula can go even deeper into the skin to really target all that unwanted melanin. It’s like your own at-home laser therapy, but without any potentially scarring lasers.








White Lucent Luminizing Infuser

What: Whitening lotion
Inspired by: Whitening IV drip

One way to really make sure a whitening treatment goes deep is to administer it in the form of an IV drip. Yes, people really do this – it sounds a little scary, but injecting whitening ingredients straight into the bloodstream, so they are circulated all around the body, really does help brighten the skin significantly. For a needle-free option, use a lotion like the Luminizing Infuser that gets the whitening ingredients deeper in by softening the surface layer of skin, mimicking the effects of a whitening drip.






White Lucent Luminizing Surge

What: Overnight moisturising emulsion
Inspired by: Second skin and iontophoresis treatment

The skin undoubtedly gets more sensitive after a round of laser treatment, which is the reason why some dermatologists add a protective treatment after. It’s a good idea to incorporate a moisturiser that forms a veil over your skin into your daily regime as well, since there are so many skin-damaging aggressors in the air. The Luminizing Surge is a nighttime moisturiser in emulsion form (a lighter texture than the MultiBright Night Cream) that drapes the skin in an ion veil to make any whitening treatments applied before more effective, preventing spots from reappearing in the longer run – just like iontophoresis. At the same time, the ion veil keeps the afore-mentioned aggressors out.








White Lucent MultiBright Night Cream

What: Overnight moisturising cream
Inspired by: Intense Pulsed Light (IPL)

We love night creams, we really do. They’re such a comforting way to help the skin recuperate from the day’s stresses and build up defences for the next day while you sleep. The MultiBright Night Cream is like IPL in a jar, since the MultiBright Technology uses the skin’s natural overnight recovery factors to take care of dullness, loss of elasticity, uneven skin tone, scars and enlarged pores.






Now that you’ve gotten acquainted with this exciting new range, yes, you get to try it for free. Click here to redeem your complimentary White Lucent sample kit now, and while you’re at it, go like Shiseido Singapore’s Facebook page for more handy tips.


Shiseido White Lucent range, available at Shiseido counters. shiseido.com.sg