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February 2, 2016

February 1 was a big date for beauty online shopping:, the official online store for Sephora Singapore, went live yesterday. And yes, we were very, very excited.

To give a little background into what has been happening, Sephora officially acquired local beauty online store Luxola as of July last year. This was what set into motion the transition of into, answering the longtime requests of beauty shoppers here to have a way to get Sephora-stocked products online.

Besides a dramatic website redesign to adopt the familiar look and feel, the site will continue to stock some online-exclusive brands that were cult Luxola favourites. You can still stock up on brands like Sachajuan, Mirenesse, Sleek MakeUP and Zoeva, but now, in addition to Sephora favourites like Marc Jacobs Beauty, NUDESTIX, Peter Thomas Roth and Tarte, which were previously only available in Sephora’s brick-and-mortar stores.

What you see on the site now is not all: Sephora is definitely looking at expanding its brand offerings over time, so there’s definitely lots more you’ll soon be able to add to your virtual basket.

And yes, there’s still free shipping for purchases above $40. Woohoo!