shu uemura new powder

February 15, 2016

It’s not easy being a 21st Century go-getter when compromising your complexion is on the line. After all, climbing corporate ladders should come with the ease of not having to worry about popping out to the powder room, makeup bag in tow, every hour or so. It only makes sense, then, that shu uemura has released a new and improved powder cushion to put an end to all your power-working complexion concerns.


The new blanc:chroma brightening UV cushion foundation and SMART cushion are a godsend, really. We’re immediately zoning in on the make – a foundation in the cutest powder cushion form ever – the perfect convenient size to carry out anywhere. Don’t be fooled by how harmless it looks – this chili padi of foundations has been jellified to achieve the easy portability of a compact powder, but packs a powerful punch when picked up, turning into spreadable fluid that goes on evenly. The improved SMART cushion system even includes an auto-wiper membrane and dispenser – fancy tools for better pick-up of the product, hold and volume control, and even application – so you don’t waste a drop of the precious formula.


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And the foundation formula is all kinds of magic, containing nylon powder particles just the right size to conceal pores; amino acid-coated pigments that cover uneven skin tone; and brightening actives that strategically target dark spots. Everything culminates in a translucent, radiant complexion that gives you flawless coverage, without being too heavy in the heat. Look alive ladies; we’re hoping this means that hot and bothered midday touch-ups will soon become a thing of the past.



shu uemura blanc:chroma brightening UV cushion foundation SPF50+ PA+++, $55 for refill; $20 for case + sponge, available from 15 March 2016 at all shu uemura stores.