February 3, 2016

It seems the :CHOCOOLATE collaborations just keep getting better. The latest happy partnership is with none other than the iconic 1980s Pac-Man, and we’re beyond stoked. It’s childhood nostalgia time, as we #throwback to burning hours away with the little guy, whether it was at the arcade or behind our computer screens. First developed as an arcade game by Japanese video game designer Toru Iwatani in the May of 1980, Pac-Man and his classic chomping took the storm, quickly overtaking big players (pun) of the arcade game trade Space Invaders, Asteroids, and Pong. Fun fact: the entire original game took up only 24KB of space – an average iTunes song today is 4MB!

TE1031 WHX $49.90 MAN ONLY    TE1019 WHX $49.90

Now the whole gang is here – Blinky, Inky, Pinky, and Clyde join our yellow hero in adorning the T-shirts that come in both men’s and women’s sizes. We foresee these quirky tees everywhere soon; after all, Pac-Man has shown to have the highest brand awareness of any video game character ever created (94% of American consumers, to be exact). Spin-offs like the Pac-Man animated TV series, and more recently – his cameo in Disney’s Wreck-It Ralph, and the 2015 movie Pixels – are testament to the Pac-Man legacy. And you know what that means – Pac-Man will never go out of style.


TE1020 BKX $59.90 TE1030 PKX $59.90


:CHOCOOLATE x PAC-MAN collection, $49.90 to $59.90, available at :CHOCOOLATE Bugis Junction and :CHOCOOLATE orchardgateway on 12 February 2016.