February 11, 2016

Next up in the SS16 Select PUMA collaborations is ALIFE – a Lower East Side streetwear brand that, honestly, could give Hype a run for their money. Aside from its funky and fresh aesthetic, the New York-based label has been incorporating sports influences in their pieces for years, so it only makes sense that this PUMA x ALIFE capsule drop is even happening.

R698 x ALIFE_Black Glacier 2_SGD190 R698 x ALIFE_Peach Blue 1_SGD190

Get psyched for some serious New York heritage influences – the classic PUMA R698 silhouette gets a sassy new makeover in two different models. For the everyday shoe, hit up the black on black suede kicks that aren’t just gorgeous, but are also the absolute definition of a sport-meets-streetwear collab. But if you’re really looking to stand out, the soft suede and Nubuck leather Peach Blue shoes are a must. We don’t usually like to play favourites, but biases must be acknowledged when there’s a clear winner in the room.


PUMA x ALIFE Black Glacier, $190; Peach Blue, $190, available from 13 February at Limited Edt and Leftfoot stores.