February 12, 2016
For Spring, ETUDE HOUSE’s anchor collection is the cutely-named Berry Delicious range. As the name suggests, yes, everything is berry-themed, from the colours ranging from strawberry pink to cherry purple, the sweet scent of the products, and the packaging design (those strawberry details are way too adorable).
But among all the pinks, reds and purples that dominate this collection, one particular product stands out. The Berry Delicious Color In Liquid Lips Juicy liquid lip colours has 10 shades, covering the whole spectrum from light pink to dark wine – and in the middle of it all, a curiously pastel green tube that sticks out like a sore thumb.
What’s a green lip colour doing in a berry-themed collection, then? And why would a green lip tint even exist among ETUDE HOUSE products, known for being made to achieve all sorts of aegyo?
Turns out, ETUDE HOUSE hasn’t adopted a drastic change in direction, but this little green wonder actually turns from an almost-radioactive shade in the tube, to a light purple tint on the lips that’s just right.
Yes, the Berry Delicious Color In Liquid Lips Juicy in #31 is one of those shapeshifting lip colours, appearing completely different on the skin from what it looks like in the tube. The resulting cool-toned pink is incredibly flattering – one layer gets you a light wash of colour, like you’ve just been sucking on a lollipop; two layers or more create a chic bolder fuchsia. The texture is just a bit glossy, i.e. subtly shiny the way most Korean lip tints are. Who would expect that one of our favourite lip colours of the year so far would come in a green tube?
ETUDE HOUSE Berry Delicious Color In Liquid Lips Juicy, $17.90. Available in ETUDE HOUSE stores from 4 March. etude.sg