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March 8, 2016

On Saturday, in the brightest part of Raffles City, the Elizabeth Arden x NYLON Singapore Visible Whitening event was under way. Sleek white walls formed the backdrop to Elizabeth Arden’s comprehensive range of skincare and makeup, with the newest additions to the Visible Whitening line taking centre stage.


Plush white benches were nicely laid out, all ready for the presentations that were to take place. To the side, a cluster of vanity counters was ready to welcome the guests, and allow them to try out the product on themselves, as well as experience the Mineral Blast Beauty Treatment, which involves cleansing and toning with the new whitening line, and the skin being treated to a mineral mist after.


For each of the two sessions, the programme kicked off with a talk on “The Art of White Fashion” by NYLON Singapore’s Senior Writer, Tami Lai. With practical tips on how to pull off an all-white outfit and how to make white clothing pop by mixing and matching colours and adding accessories, guests got an insight how to shine the spotlight on their visages with the right sartorial choices – wearing white really doesn’t have to be that scary.


Following that, Elizabeth Arden’s Southeast Asia General Manager Nance Tan shared about the Visible Whitening line, extolling the importance of exfoliation to prevent long-term pigmentation problems. That’s where the new products come in – the Visible Whitening Retexturizing Pads gently yet effectively exfoliate the topmost layers of the skin. For a more targeted treatment, the Visible Whitening Melanin Control Day Essence with Advanced MIX Concentrate™ and Visible Whitening Melanin Control Night Capsules With Advanced MIX Concentrate™ seek and control melanin production with the use of Elizabeth Arden’s proprietary Vitamin C blend to treat existing dark spots and uneven skin tone.


Guests got to experience these products on the spot, as well as freshen up with swipes of Elizabeth Arden’s Beautiful Color Moisturizing Lipsticks at the vanity counters. All in all, it was an enlightening Saturday afternoon – for those who were there, we hope you enjoyed yourselves! If you weren’t, the good news is that the Elizabeth Arden Visible Whitening pop-up will still be going on till 9 March at the Raffles City Water Court Atrium, where you can still try the Visible Whitening range, enjoy special offers, and go for that Mineral Blast Beauty Treatment (we highly recommend it). Call 6336 1554 to make your appointment today to unleash your natural skin radiance!


Power up your skin in 10mins!
FREE Elizabeth Arden Mineral Blast Face treatment & Door Gift, total worth $100.
Call now @ Robinsons Raffles City 6336 1554. Offer valid till 9 Mar 2016. Terms and conditions apply.


Elizabeth Arden Visible Whitening pop-up, at the Raffles City Level 1 Water Court Atrium until 9 March 2016.