Ruby Rose Announcement

March 4, 2016

It’s a match made in beauty heaven: Our favourite badass cosmetics brand, Urban Decay, has just signed our favourite badass NYLON Singapore cover girl Ruby Rose as its latest ambassador, or, in the brand’s words, their “Most Addictive New Vice”.

Just a couple of days ago, the LA-based brand made this succinct announcement: “Ruby Rose. Urban Decay. Obviously.


Ruby Rose. Urban Decay. Obviously. #UrbanDecay @rubyrose

A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on


“Obviously” indeed – for a brand that spreads the message of freedom of self-expression that goes hand in hand with an obsession with exploring colour, they couldn’t have pick a better person to represent all of that than Ruby Rose. In her debut campaign image, she embodies it all perfectly already: sleeve tattoo on full display, and her signature slicked back short hair framing some seriously fierce eyeliner and a fuchsia pout, from which a small makeup applicator dangles like a cigarette. Rose herself made the big announcement via Instagram, but it’s her caption that’s really the most exciting part:  


What do Ruby Rose and UD have coming?? We can’t wait to freak out. We’d put our money on these possibilities: lipsticks in badass shades, brow tools, eyeliners for sure, and maybe… a Ruby Rose smoky eyeshadow palette? Oh boy, we’ll be all over that last one if it ever becomes reality.

In a statement released by the brand, Urban Decay founder Wende Zomnir was equally cryptic: “Better things come to those who wait – all will be revealed in time.” We sure hope “in time” means soon, because we can barely rein in our excitement already.