March 24, 2016

We just can’t get enough of this family, can we? If we’re not reading about Kanye’s endless Twitter rants, we see Kim setting the latest selfie trend (which they’re calling “T-Rex hands”; go figure) or watch Caitlyn shop for lingerie in her reality TV show, I Am Cait. Don’t even get us started on Kendall, who’s appeared on Calvin Klein’s Spring 2016 campaign and last year’s H&M x Balmain campaign. Whatever it is, we all love us some Kardashian/Jenner.

PUMA’s just rolled out its women’s training campaign with the new fitness shoe, the PUMA Fierce, as their main focus. And guess who’s at the centre of it all? Yes, Kylie Jenner. Despite Kanye expressing his displeasure at the seven-figure deal with the brand on Twitter, this entrepreneur, style icon and celebrity has gone on to become the face of PUMA’s new campaign.


Sorry Kanye, we love you and all, but it’s Kylie’s turn to shine.

The PUMA Fierce is both lightweight and laceless, and is designed as a versatile shoe to be worn for training or street-worthy styling. A demi upper bootie construction with technical overlays holds everything together while a supportive midsole and flex grooved outsole allows for quick and dynamic multi-directional movements. But it does look a little like Rihanna’s FENTY trainer, no? ¯\_()_/¯

PUMA Fierce, $169. Available at PUMA and Limited Edt stores from 1 April.