May 3, 2016
Don’t you just love it when a brand comes up with a witty and relevant campaign? Call us superficial, but we were tickled pink to hear that American tennis brand K-Swiss is celebrating its 50th Anniversary this year with the launch of a very aptly named 50 Love campaign. The only thing better than this pun-perfect campaign? – The gorgeous, exclusive all-white tennis shoes in the collection itself.
L: Irvine OG 5oth | R: K-Swiss Classic VN 50th
Founded in California in 1966, the classic heritage brand is credited with introducing the first all-white leather tennis shoe, and is probably every pro’s go-to for on-court performance and off-court style. But even if you don’t play tennis competitively, catching the Wimbledon wave is no sweat with the iconic yet timelessly modern K-Swiss Classic, which first debuted at the 1966 Wimbledon.
K-Swiss Classic ’66
The limited edition Anniversary Pack honours seven iconic shoes from the K-Swiss archives, so look forward to the recognisable court-style silhouette – elevated with golden accents and modern performance technologies. If you’re a hardcore sneakerhead, get ready to battle the crowds for the updated model of The Classic ’66 – a meticulous replication of the original – hand-assembled in the States and limited to only 1,966 numbered pairs (another clever touch!) globally. Without a doubt, it’s the perfect new-old white sneaker to add to your collection.
K-Swiss 50 Love Anniversary Pack, $139 to $269, available at World of Sports. kswiss.com.