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May 19, 2016

We first got wind of the launch of this gorgeous H&M Beauty collection quite a while back, but we could only lust over it from far, as there was no word about it being available in H&M stores here. But from this Fall, we no longer have to stock up on the super-affordable H&M Beauty products in overseas stores, as Singapore will be the first in Asia to have the very extensive range of makeup, skincare, body care and hair products, right at the H&M Orchard Building flagship.

Let these images speak for themselves as to how lustworthy this collection is, and start marking out which ones you’re going to grab once it hits shelves. We hear there will also be a premium bodycare line and a “Conscious” range of sustainable beauty products, echoing the “Conscious” fashion line that H&M is already known so well for. We know you’ll love the sleek, minimal aesthetic H&M has chosen for the packaging just as we do; props to the brand for knowing that will never go out of style.







H&M Beauty, available at H&M Orchard Building in the third quarter of 2016.