May 9, 2016
We love when a celebrity collaboration makes sense – like when Rihanna first teamed up with Puma to give it her bad girl street-style edge it clearly needed. So when MAKE UP FOR EVER first announced a collection of performance-ready makeup with Charli XCX, we knew we were in for a good one.
First things first: the popular Aqua line – so named for its waterproof qualities – will be replaced with Aqua XL, an obvious ode to taking the limits of waterproof makeup and performance makeup to new levels. The first in this revamped range – the Aqua XL Eye Pencil, specially designed for all performers’ needs. The new waterproof formula ensures comfortable long wear that stays sweat-proof and smudge-proof throughout the day, so you won’t even need a touch-up. And for anyone who needs a rich colour payoff off- and onstage (we’re looking at you, dancers), the pencils are highly pigmented and provide a more intense colour than ever.
So, taking a leaf out of Charli XCX’s typically colourful makeup looks – whether it’s on her live tour or in a visually stunning music video – the Aqua XL Eye Pencil comes in 20 versatile shades. There’re classic staple shades like Satiny Taupe; and then there’s Iridescent Pop Purple for a flashy burst of colour. The collection includes a variety of finishes, from matte to satin to metallic, so there’s definitely something for everyone. And if you’ve already been a fan of MAKE UP FOR EVER’s line of Artist Shadows, you’ll be pleased to know that all the XL Eye Pencil shades are perfectly matched to the shadows – which makes flawless matching and blending that much easier.
Look sharp people; we foresee these electrifying pencils being a real game-changer in makeup routines.
MAKE UP FOR EVER Aqua XL Eye Pencil, $36, available at Sephora from 12 May 2016.