May 13, 2016

It’s a sign of the times we live in when, even as common folk who don’t spend our lives in front of the camera, we have to have high definition-ready makeup sold to us. We blame it on how even the humble iPhone front-facing camera has gotten frightfully crisp, such that even taking a mere Snapchat demands that our skin look #flawless.



Well haters gonna hate, because it’s MAKE UP FOR EVER’s Ultra HD range to the rescue once again. It all started with the Ultra HD Foundation, which took the world by storm when even the greatest cinema makeup artists began swearing by it. After the Foundation, they’ve followed up with the Ultra HD Concealer (available in 10 shades) and the Ultra HD Stick Foundation (15 shades) – to really cover all bases without a fault, and in the most natural way possible. Both these new debuts contain the same 4K Complex that made the Ultra HD Foundation such a star, with particles that reflect light for a natural finish, luminosity boosters for that movie star glow, and hyaluronic acid spheres to keep the formula comfortable on the skin.



Get ready to get super up close and personal, then. First, the concealer comes with an extra anti-panda eyes ingredient (yes!!) that boosts collagen productions and microcirculation in the eye area, plus a gel to smooth over fine lines and wrinkles. And the stick foundation goes on like a creamy dream, evening out the skin tone completely with a dewy finish. Use a flat foundation brush to apply it all over the face, or apply it directly on the face for touch ups; whichever it is, this one sure caught us by surprise with how evenly it went on and blended, easily eliminating whatever previous misgivings we had about stick foundations. (We take it back, they’re obviously amazing.)

So with the whole Ultra HD crew now here, we’ll be camera-ready, always, at any magnification level. Go ahead and zoom in.


MAKE UP FOR EVER Ultra HD Concealer, $50, available at Sephora and the MAKE UP FOR EVER Pro Loft; Ultra HD Stick Foundation, $72, available at Sephora ION Orchard, Sephora Ngee Ann City, and the MAKE UP FOR EVER Pro Loft.