June 22, 2016
Looks like June is shaping up to be the month of music videos – specifically for local musicians here on our sunny island. Following the recent release of Gentle Bones’ Joel Tan’s latest music video “Run Tell Daddy” (watch it here), two more exciting original videos have dropped over the weekend.
The first is iNCH Chua’s “Mousedeer”, the lead single from her latest EP Letters to Ubin. Expect lots of gorgeous natural cinematography accompanying iNCH’s provocative vocals, as the visuals were intentionally shot at Pulau Ubin to document iNCH’s four-month stay on the rustic island – as part of an initiative between The Artists Village and The National Arts Council. Our hearts are positively bursting with local pride here, as the video’s debut last Sunday makes iNCH the first local artiste to reveal a new music video exclusively on MTV Asia. Fun fact: it even showcases a debut directing effort by Sandra Riley Tang of homegrown band The Sam Willows, who worked together with the video’s Director of Photography Benjamin Ong on the full-day outdoor shoot. The result? Moody, contemplative vibes, and a melancholic colour palette – perfectly representative of the indie-pop darling’s new musical direction.
Then there’s the newest single from The Summer State, a complete 180 from the morose mellowness of iNCH’s. Instead, “Enough” is about the struggles of trying to live up to the expectations of others and society, presented through the band’s signature dynamic pop/rock sound. The video, directed by Auzaie of Thievves Productions, is all kinds of 2000’s rebellious pop group nostalgia, complete with scenes of the band rocking out in an empty skate park. Iconic. Check it out for yourself, but be warned that it’s incredibly catchy too.
And while we’re at it… might as well take the time to celebrate and appreciate the nation’s newest National Day Parade theme song! Called “Tomorrow’s Here Today”, the song stars local band 53A and frontwoman Sara Wee, while homegrown industry veteran Don Richmond shines offstage as the writer. Do fight your natural instinct to scoff at the video; it involves more than 400 performers and crew members, took four months to coordinate and shoot, and is done entirely in a one-shot continuous filming style. Nothing like the 2016 NDP theme song and music video to confirm that our local talent’s at its peak, aye.