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July 22, 2016

So we were there at the official launch of the all-new Sephora ION Orchard at noon today, and as you might have heard or seen for yourself, things got pretty cray. We hear queues started as early as around midnight, forming steadily through the wee hours in the morning – since Sephora generously gave out plenty of freebies to reward those first in line: the first 50 got a $100 Sephora gift voucher and a limited edition gift pack, for example, while the next 100 got $50 to spend.

Of course, the freebies have all been given away by now, but there’s still every reason to check out the new Sephora, stat. We give you some very good reasons.


1) The first ever Kat Von D Beauty store-in-store in the world

Kat Von D beauty launched online on earlier this month, and unsurprisingly, the stocks flew off the virtual shelves. But from today, we all finally get to touch, feel and swatch all the Kat Von D products we want at the first-ever store-in-store, located near the entrance of Sephora ION – this will be the only Sephora branch to carry everything from the brand that’s available in Singapore.

From today till 3 August 2016, beauty advisors will be there to give flash Kat Von D Beauty makeovers, so you can experience the products for yourself while having them expertly applied. By the way, Kat Von D herself is making an appearance tomorrow, and if you’re one of the very lucky ones who have scored a silver wristband after buying a product today, look forward to having your pic taken with her tomorrow.


2) The crazy adorable MAKE UP FOR EVER “sushi bar”

The brand has done something pretty genius and built in an actual working conveyor belt into their counter, and “bento boxes” containing makeup befitting the trends of the season will be making their way around. Take a seat at the stations and pick out the ones you want to try, and the makeup artists will help you try them on. Just so you know, here are the beauty trends on the current “menu”: a sculpted glow using contouring and strobing, Korean-style puppy eyes, ombre brows, and creating a poutier look using lip colour.


3) New exclusive brands: Cover FX and Zoeva

New brands that have already hit the shelves include Cover FX, famous for their Custom Cover Drops that you can add to your foundation to get your truly perfect shade, as well as Zoeva, a German brand that makes high-quality yet seriously affordable makeup brushes, so you can easily stock up on a whole range of brushes for all parts of your face, without breaking the bank.


4) Try out all 100 shades of the new Urban Decay vice lipsticks

Sephora ION is the first place Urban Decay is having their massive launch of their Vice lipsticks, a total revamp of their lipstick selection with 100 shades in six textures. So this is the only place you’ll get to try them all, until 4 August, when they hit the rest of the Sephora stores, as well as the Urban Decay freestanding stores.


Sephora ION Orchard is located at #B2-09-15.