August 2, 2016

What do you get when the driving force behind Hong Kong’s minimalist fashion meets with the endearing graphics of your all-time favourite Disney characters?

Here’s what; lots of fun.


:CHOCOOLATE has once again redefined the no-frills, tasteful lifestyle with its collaboration with Tsum Tsum. We can now keep our favourite Disney characters close to our hearts (literally) while wearing these T-shirts adorned by classics such as Bambi and even the recently popular heroines from Frozen.

To make things even more interesting, the loveable characters from Inside Out appear as the highlight of this season, accompanied by The Little Mermaid’s debut into Tsum Tsum’s merchandise.


The T-shirts present themselves in 8 different tee styles with character portraits, each with its own individual palette. We’re most excited about the cropped tops with character-embroidered badges. Looking effortlessly stylish and aligned with the trend while a Disney character take center stage? Yes please!

Not to mention, with the various essentials such as backpacks featuring Inside Out characters, laptop cases and clutch bags, this collection its already bound to make itself at home within your wardrobe.


:CHOCOOLATE x Tsum Tsum collection $59.90 to $79.90 . Available at I.T stores from 19 August.