August 30, 2016

Paul Smith seemed to have immortalised the endearing dinosaur motif on knitwear, shirts and accessories in the 2016 Autumn/Winter men and women’s collection. As if that wasn’t enough to introduce the bold little graphic T-Rex into our humble 21st century, Paul Smith is casting it as the star of a new mobile game: “Dino Jumper”.

Paul Smith-aw16-dino-jumper-level-2 Paul Smith-aw16-dino-jumper-level-3

We’ve gotten addicted to this 70s style arcade inspired game. We can’t stop going at our phones, guiding the dino through different levels of leaping gaps, shooting ghosts, and collecting rainbow charms. It gets better; we stand to win Paul Smith prizes if we share our high score on social media. What a way to pay homage to Paul Smith’s established signature of colours, prints and unexpected cheekiness.

“Dino Jumper” from Paul Smith. Available for free on the App Store and Google Play.