August 22, 2016

In this latest edition of “Things We Want Irrationally”, you need to see our latest internet discovery: the Evita Beauty Whip Soap.

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(image: YouTube)

Why is this average-looking face wash – albeit with somewhat pretty packaging – going viral? Why, watch the below video and all your questions will be answered:


A video posted by @santsugaru on


Unsurprisingly, it’s the Japanese who have once again figured out a need in our lives that we never knew existed – having our daily face wash dispensed in the form of a perfect rose. It’s really all in a few clever design elements, namely a whorled surface that cuts the product in all the right places, so that upon pushing the two levers at the side to produce this gorgeous end product that we can’t even bear to ruin by applying on our faces.


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A photo posted by @santsugaru on


You might be questioning at this point – what’s the point of a face wash you can’t bear to use? We don’t have a solid response to that, but what we do know is that sometimes in life, you just have an irrational need for certain things, and the Evita Beauty Whip Soap is definitely one of these things. So the next step is: Where can we get this? Unfortunately, only physical stores in Japan will have it, as Evita isn’t a brand that’s stocked here. But as always, Taobao saves the day: a number of enterprising individuals are already selling it for about SGD30 a bottle.



Main image:YouTube.