August 1, 2016

Jumping aboard the whole sneaker movement, Gucci’s highly raved about Ace sneaker dropped last May, sparking off frenzy amongst the entire community of sneaker enthusiasts. Featuring the ever-classic Gucci green-red-green stripe detail and various tongue-in-cheek motifs (think lightning bolts and pineapples dressed in glitter), these sneakers add a distinctive touch of youth to the well-composed brand.


We can only owe it to a house like Gucci to take the minimalistic and straightforward Ace, and craft out a worldwide digital art project around it.On the 27th of July, artists around the globe collaborated with Gucci, taking over its Snapchat with their own interpretation of the Ace’s energy via highly conceptual short films and stunning visuals. This visual collaboration has also extended to Gucci’s Instagram as well.

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From the likes of Ward Robert’s eccentric and aesthetically nostalgic film at a basketball court to the playful motion graphics of handcrafted props made out of paper conceptualized by Julianna Szabo, these shorts make one thing evident; that the Ace takes us through different walks of life.

We’re more than inspired to get ourselves a pair and start crafting our own story alongside these everyday go-tos.

Gucci Ace sneakers, $790 for the women’s style and $830 for the men’s style. Available at Gucci stores. gucci.com