August 2, 2016
It’s easy to get into an Empire State of Mind. There’s a reason why so many songs have been written about the Big Apple, and why it’s the setting of so many of the most recognisable movies and television shows. It’s the concrete jungle where dreams are made of, after all, and one of the best places to get inspired; calling New York City the most famous city in the world wouldn’t be such a bold statement, because has any other city in the world managed to capture the collective imagination and hold such a significant presence in pop culture to such an extent?
Makes complete sense, then, that since NYC is Redken’s home city, the Fifth Avenue brand is going back to its roots for this season’s hair colours. The “Colour My NYC” campaign is all about shades influenced by some of New York’s most iconic landmarks, from the towering Empire State, all the way down to the ubiquitous yellow taxis that roam the avenues and streets.
Relax – we don’t mean sporting bright yellow hair here. Redken has incorporated parts of the city into the hair colours in subtle ways, so yellow taxis become coppery highlights in a head of auburn; the Empire State Building is reflected in brunette tones that catch the light in all the right ways; and the spirit of The Rink at the Rockefeller Centre, the city’s most famous ice skating rink that comes to life each winter, is translated into a full head of platinum for the bold ones.
Coppery highlights on a dark brown base to evoke the famous yellow taxis of NYC.
Hair by: Yen’s Hair Design
211 Holland Avenue, #03-38 Holland Road Shopping Centre
For Bookings: Call 6467 6562
Model: Lynette Lee, @lltjeanll
A warm brown shade that matches the iconic brownstone buildings that populate the city.
Hair by: Hair Loft
2 Kovan Road, #01-06 Simon Plaza
For Bookings: Call 6383 0106
Stylist: Boy Ching
Model: Rachel Wong, @rachelwongggg
A head of icy platinum that takes inspiration from the Rockefeller Centre’s iconic ice skating rink.
Hair by: Clover Hair Boutique
14 Scotts Road, Far East Plaza #02-44/45
For Bookings: Call 6836 2748
Stylist: Keida Lee, @leekeida
Model: Shermaine Choo, @shermainezy
The methods with which your hairstylist will be applying the colour also stem from rather unexpected places of inspiration: first, the Yin & Yang symbol, which represents two opposite forces coming together as one whole – in the same way, hair colour will be applied with a “slicing” method in opposing directions, while ensuring the colour still looks cohesive.
Light brown highlights referencing the city’s brownstone buildings.
Hair by: Salon Vim (Bugis)
235 Victoria St
For Bookings: Call 6837 0073
Stylist: Priscillia Loo, @priscillia_loo
Model: Chanel Lyn, @ohchanelly
A full head of creamy platinum blonde, also inspired by the Rockefeller Centre’s skating rink.
Hair by: Atelier Hair & Beauty Bar
1 Scotts Road, #02-23 Shaw Centre
For Bookings: Call 6838 1811
Stylist: Don Yeo
Model: Gwendolyn Ashley Toh, @omfgwen
And then, there’s the Kryptonite method – it might reduce Superman to a mere powerless being, but when it comes to hair colour, it’s all about layering on the dyes to make the hair look multidimensional, and with high shine (no glowing green hair here, promise).
Dimensional highlights on a dark brown base inspired by the Empire State.
Hair by: Hair Philosophy
129 Tyrwhitt Road
For Bookings: Call 6341 5990
Stylist: Chester Wong, @hairbychester
Model: Jamie Pang, @jamiepang
A darker take on the Rockefeller Centre ice skating rink style, with this cool brown tone with highlights.
Hair by: Kenaris Hair Salon
501 Orchard Road, #04-03 Wheelock Place
For Bookings: Call 6333 8209
Stylist: Jimmy Yap, @chemistryfusion
Model: Ross Galistan, @rossgalistan
All the looks shown here were created by local stylists using exactly these two techniques, to showcase the myriad of statement shades that all channel the spirit of NYC. Whether you prefer to keep to the dark side of the city with brunette tones inspired by architecture, or you’d rather take it all the way to the other extreme with unabashedly bright shades in the spirit of yellow cabs and fire hydrants, there’s something for everyone here. It’s New York City, after all.
Photography: Natalie Lim, @creativenatty
Styling: Camira Asrori, @camira.asrori
Make-up: shu uemura, @shuuemura_sg
For Redken salon listings, visit redken.sg.