September 13, 2016

When we think of labels that identify with our millennial culture, we wouldn’t necessarily think of Desigual. The brand from Barcelona never adheres to trends, producing colourful clothes in prints and patchworks that are quirky, yet functional. However, for their runway show at New York Fashion Week last Thursday, they decided to up their game by infusing a little bit of fun into their designs. A good amount of Snapchat filter-inspired makeup looks came straight out of phone screens and on the faces of Desigual’s models.

#Snapchat filters as a beauty trend for #NYFWSS17 📸 @blusho

A photo posted by Desigual (@desigual) on

Backstage at the Desigual S/S ’17 show, a team of makeup artists from MAC Cosmetics went to town on 6 lucky models, transforming them into digital masks such as the iconic Snapchat puppy, that bumblebee with the squeaky voice, the crowned princess, and more. It may seem like just a way to inject some humour onto the runway, but it could also be a commentary on how our culture’s so obsessed with selfies. The clothing in the collection was actually inspired by “the global traveller,” featuring their statement bright-coloured ensembles in comfortable cuts that are tailored closely to the body, accentuating natural curves. The collection featured 48 looks in total, ranging from military-inspired bomber jackets to embroidered denim.

You won’t be seeing this oh-so millennial makeup featured as a practical beauty trend for Spring ’17, but this will undoubtedly spark some ideas for Halloween. It seems that all you need is a good amount of bronzer and a relatively steady hand to turn yourself into a deer! Now, have a look at these peculiar makeup looks and start practising.

#Backstage @ Desigual SS17 RTW – #NYFW

A photo posted by Haute Couture (@hauteflashbacks) on

Love this puppy dog snapchat filter #IRL 🐶 #nofilter @desigual #barca

A photo posted by Kathleen O'Neill (@kathleen_oneill) on