September 9, 2016

The iconic UK streetwear label definitely lives up to its name, generating tons of buzz and excitement amongst youth each time a new series of products get launched.  HYPE can’t be tamed. We mean it. With its Techicolour-ed punchy prints and instantly recognisable logo, HYPE has inched its way to the top of every teenager’s must-have list. The brand has recently embarked on exciting projects which have got us on the edge of our seats, and we’re taking you through some of our favourites.

Hype x Barbie

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L – R: HYPE x Barbie Square T-Shirt, £30; HYPE x Barbie Leggings, £25; HYPE x Barbie Black Dad Hat, £20.

Calm down everyone. Yes, you can now actually be a barbie girl. Fusing Barbie’s iconic bubblegum pink aesthetic with an edgy sports luxe vibe, HYPE brings us a capsule of cute graphic sweatshirts, cropped tops and leggings, all of which adorn a bevy of Barbie’s own signature and prints.


HYPE x Teenage Mutant Ninja Turtles

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HYPE x Turtles Krang Half T-Shirt, £25; HYPE x Turtles Shredder Souvenir Jacket, £65; HYPE x Turtles Shell Backpack, £30.

Your favourite crime-fighting brotherhood of turtles are immortalised on super cool crew sweaters and ninja-esque tees. The distinctive monotone palette matches the raw edged, distressed clothing which retro Teenage Mutant Ninja Turtle motifs; a nod to the classic TV show we were all once fans of. What’s exciting is the turtle shell backpack, which gives the line a lovable comical quality.

HYPE x Spongebob Squarepants


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L – R: HYPE x Spongebob Sandy Backpack, £15; HYPE x Spongebob Everyone Backpack , £15; HYPE x Spongebob Rainbow Bubbles Backpack, £15.

You may have pledged your loyalty to the yellow square fella back in the days when you would dedicate our afternoons watching him on the television without fail every single day. But this is whole other level of commitment; wearing your favourite cartoon character on your backpacks. You’ll find these galaxy-printed and “Where’s Wally?” style backpacks and Spongebob cast edition merchandise to be irresistible if you’re one of us who practically LIVED in Bikini Bottom due to the many hours invested in the series. They’re on sale now, so you’d want to grab these limited edition babies as soon as possible before they’re gone for good.

Cover image from justhype.co.uk.