September 26, 2016
Now that’s an ironic title. As we’re pretty sure the main function of pills is to prevent that, right?
In all Moschino-esque provocative language and satirical fashion, we’re presented with a new capsule collection inspired by medication – or specifically enough, drug packagings. It’s a fun-filled, action-packed series of colourful garments and accessories which are bear the creative device of drug instructional inserts such as “Shake Well” and “Warning, before taking medicine check with your pharmacist”.
Medicine graphics can be seen across T-Shirts, dresses, and even tracksuits. A pill bottle is reimagined into an orange shoulder bag while a PVC blister clutch bag holding three-dimensional coloured pills made an appearance fresh from the Moschino SS17 runway itself. There’s also a series of irresistible iPhone covers which realistically resemble blister packs and pill bottles. Ah, that’s sure to cure our “need-for-everything-fashion-related” syndrome.