September 15, 2016



New Balance has once again floored us with an upcoming release of their collaboration with MandoPop Superstar Jay Chou’s inaugurated label PHANTACi. Reimagining the classic NB997.5 silhouette into an exclusive modern sneaker that’s sure to be on top of every street-savvy go-getter’s wish list. We’re looking at an electric pop palette that’s iconic to PHANTACi’s archive, paired with a cool contrast of monochromatic scheme to match. Having worked with labels such as Casio and STUSSY, PHANTACi is no stranger to understanding what exactly strum the heartstrings of cult-street label followers. The sophistication and vibrancy of the tri-toned sneaker is derived from Jay Chou’s past album sleeves, costumes and iconic singles. With such an extensive personal quality given to these sneakers, fans of the Taiwanese hit singer definitely can’t miss out on snatching one of these for themselves.


New Balance x PHANTACi ML997HPH, $279. Available from 17 September onwards at PHANTACi Singapore, #02-05/06 orchardgateway.