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September 26, 2016

October is the month of pink, as it marks Breast Cancer Awareness Month, a global initiative kickstarted by the National Breast Cancer Foundation in 1985. Over the month, events and campaigns all over the world seek to raise awareness and funds for breast cancer research, and the iconic pink ribbon, which is the official symbol for the breast cancer cause, is seen everywhere.

One major organisation that is inextricably linked to breast cancer awareness is The Estée Lauder Companies (ELC): in 1993, the late Evelyn Lauder, then the senior corporate vice president of ELC, founded the Breast Cancer Research Foundation (BCRF), a non-profit organisation that has raised hundreds of millions for breast cancer research since then. And today, her son, William P. Lauder, now the executive chairman at ELC, continues to champion this cause. “Our longstanding commitment to defeating breast cancer is a powerful source of pride at The Estée Lauder Companies — spanning continents, cultures and languages,” says Mr. Lauder. “Each year, our employees, consumers and partners worldwide come together to enhance awareness, raise funds and inspire meaningful action to fight this disease.”

And just like last year, Singapore is going big with Breast Cancer Awareness Month for 2016, with initiatives and events by the Singapore arm of Estée Lauder Cosmetics. The biggest of which will actually be happening on 30 September, this Friday: a light-up ceremony outside ION Orchard, which will see the facade of the iconic mall being illuminated in pink LED lights.

Look out for that come Friday night, but here’s another way to raise awareness for breast cancer research – and one that you can directly contribute to. Six Estée Lauder brands are retailing exclusive pink ribbon items to raise funds for the campaign, so if there’s a good time to stock up on your beauty favourites, it’s the month of October.

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Origins Drink Up Intensive Overnight Mask
$10 from the sale of each tube will be donated to the BCRF.

$59, available at the Origins store at B3-55/56 ION Orchard and Origins counters

 

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La Mer The Lip Balm
20% of the purchase price from the sale of each lip balm will be donated to the BCRF.

$105, available at La Mer counters at TANGS and Robinsons from October.

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Estée Lauder Pink Perfection Color Collection
$10 from the sale of each set will be donated to the BCRF.

$86, available at the Estée Lauder store at B2-42 ION Orchard, and Estée Lauder counters at TANGS at Tang Plaza, Robinsons Heeren and Robinsons Raffles City from October.

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Estée Lauder Advanced Night Repair Synchronized Recovery Complex II with Pink Ribbon Pin
$20 from the sale of each bottle will be donated to the BCRF.

$163, available at the Estée Lauder store at B2-42 ION Orchard, and Estée Lauder counters at TANGS at Tang Plaza, Robinsons Heeren and Robinsons Raffles City from October.

 

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Clinique Great Skin, Great Cause Dramatically Different Moisturizing Lotion+ With Limited Edition Keychain
$10 from the sale of each bottle will be donated to the BCRF.

$85, available at Clinique counters from October.

 

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Bobbi Brown Art Stick Duo
$15 from the sale of each set will be donated to the BCRF.

$72, available at the Bobbi Brown store at B2-45 ION Orchard and Bobbi Brown counters.

 

And one for the guys:

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Lab Series Skincare For Men AGE RESCUE+ Face Lotion
$10 from the sale of each bottle will be donated to the BCRF.

$82, available at Lab Series stores at B3-44 ION Orchard and B1-08 VivoCity, and Lab Series counters.