October 18, 2016
Today, video conferencing has become a popular and convenient way to get in touch with our physically distant loved ones as well as for us to work from home. But have you ever had to answer an urgent Skype call with a bare, weary-looking face? Yup, we’ve been there too and it sucks. However, it’s about to get a whole lot easier thanks to Shiseido. The Japanese beauty brand has collaborated with Microsoft Japan to create the TeleBeauty app, which helps users to fake a face full of makeup for their video calls and meetings.
The TeleBeauty app allows users to choose from 4 different makeup looks: cool, feminine, natural, and trendy. What’s more, it also caters to different skin tones, lip colours and blushes to help you sculpt a unique makeup look. Even better, the app also has a correction feature that hides blemishes and dark circles in a jiffy. While you’re on camera, the makeup will be synced and virtually applied onto your face with real-time facial movements – it’s literally an instant makeover for those who are requested to appear on screen at an incredibly awkward and inconvenient time.
Shiseido’s spokeswoman Megumi Koyama shared that the idea for the app came from Shiseido employees about a year ago. Many of them found it a nuisance to put makeup on for video conferences, particularly those who had calls coming in at odd hours due to geographical differences.
Coming fresh off the heels of the no-makeup movement, Shiseido is encouraging women who are working from home to put down their makeup tools and use a new app to put their best face forward for their teleconferences. This app isn’t just for the ladies, though. Megumi Koyama says that they’d like men to use it to their advantage too as the app can brighten dull skin, making it a feature that can help anyone look more put together.
At the moment, the app has yet to hit the market, but it is in its experimental stages with a hundred female employees at Microsoft Japan and part of Skype for Business. And from what we’ve seen so far, it seems to be working out just fine. Let’s hope it makes its way across international waters real soon!