October 7, 2016

Halloween is just around the corner, and Etude House has got an exciting limited edition collection decked out for the occasion.

This season of trick-or-treat will bring out the edgy side of you, but not without a touch of sweetness – the Etude House way. The devilishly adorable Etude House Pink Skull collection consists of eyeshadow palettes, cream blushers, mascaras, lip tints, nail colours, nail art stickers and fragrances that’ll make you wanna get them all.


Smear some colour on your eyes with these 9-colour eyeshadow palettes in muted pinks, browns and shimmer. What’s more, its velvety texture and formulation will glide on smoothly and stay on for hours on end – you’ll definitely be wearing these colours well past Halloween.

Pink Skull Colour Eyes, $25.90 each

twin-shot-lipstint-pk003-pink-x-pumpkin-shot-min                            play-nail-sticker-skull-1-min

To perfect that Korean ombre pout, you can use the Twin Shot Lips Tint for an easy application. With two tints of different colours and textures, they’ll blend seamlessly onto your lips. You can also get your talons ready for this spooktacular occasion with the Pink Skull Play Nail Sticker collection. Dress your nails up with mini skull designs, letterings and bejewelled patterns. Simply paint your nails, dry them, stick these on, and you’re ready to go!

(L-R): Pink Skull Twin Shot Lips Tint, $23.90 each; Pink Skull Play Nail Sticker, $4.90 per packet


If you’re excited about the launch of this limited edition collection, then you’re gonna love this. Etude House is holding their Life is Sweet Journey Event from 10 to 16 October at Bugis Junction Atrium! Prepare to be whisked away to a magical place upon entering the pop-up store when you activate your Life is Sweet passport to get you through your 4-station quest.

Step into the Transformation Box to give yourself a little makeover using Etude House products – there’ll even be a hairstylist to help complete your look. Talk about getting the princess treatment! For those with a sweet tooth, head straight to the Sweet Treats Corner and indulge in the delicious snacks, such as Momolato gelato popsicles prepared for you to enjoy. Then, visit the instant photobooth with a backdrop and props on standby for you to get your pictures taken. Take part in fun games and stand a chance to win some coveted Etude House products while you’re at it!

When you’re done at the Etude House pop-up store, walk on over to the Etude Mansion right across where the main stage is. Etude House’s Korean makeup maestro, Dave Kim will be sharing his best tips and tricks using the latest Pink Skull Collection. For the fashion savvy, feast your eyes on the runway shows of Chocoolate, MDS, and H-Connect. And girls, ready your screams for dance performances by STARREseconds, with a special appearance by local heartthrob, Desmond Tan.


ETUDE HOUSE Life is Sweet Journey Event
Date: 10 – 16 October, Monday to Sunday
Time: 11am – 9pm
Venue: Bugis Junction, Level 1, Fountain area



Be sure to head on down during the week ahead and enjoy these sweet Etude House treats!