October 3, 2016

The queen of contouring showed up at a fashion show without wearing a stitch of makeup and it’s a sight that many of us are not used to looking at. At Demna Gvasalia’s sophomore collection for Balenciaga, Kim Kardashian graced the front row with a bare face. There doesn’t seem to be a hint of bronzer or blush, but her meticulous 2-hour skincare routine and lash extensions have certainly helped to ground her look, making her appear brighter sans makeup.

Balenciaga. No make up today.

A photo posted by Kim Kardashian West (@kimkardashian) on


Kim’s go-to makeup guru Mario Dedivanovic posted the same photo and acknowledged in the caption that he only used moisturiser to prep her face. Following Kylie Jenner, Gwyneth Paltrow, and more famously Alicia Keys, Kim Kardashian is the latest celebrity to join the makeup-free ranks. These ladies have stated their message loud and clear – it’s completely okay to not wear any makeup at all any time you don’t feel like it. And it doesn’t matter if you’re headed to the grocery store, a night out with your girls, your wedding, and in this case, to a public media event.

It’s unfortunate that the notion of having to wear makeup in public and even private spaces is still engrained in our society. Sure, it’s one way to appear more “professional” at work, but it shouldn’t take precedence over actual professional work behaviour. Changing that persistent belief will only happen if it’s open for a discussion, and thankfully, we’ve got outspoken personalities like Kim Kardashian and Alicia Keys putting themselves into that conversation.


In case you missed it, Alicia Keys showed up at the MTV Video Music Awards this year without any makeup in sight. The singer penned an essay for Lenny Letter explaining why she’s working to accept herself for who she is and how she looks like naturally – and this definitely wasn’t an empty promise. Paired with her calm disposition, her bold decision to ditch the makeup sought to inspire others to embrace their beauty. Despite looking better than ever, Alicia Keys faced much criticism for her #nomakeup movement, with some saying that it’s “gone too far”.


One woman’s makeup-free stance doesn’t mean she’s anti-makeup, and her decision of not wearing makeup shouldn’t have a negative impact on how people view her. Just as Francois Nars once said, “Don’t be so serious; it’s only makeup!” Until then, you do you.