January 11, 2017
A few days ago, Adidas announced the Consortium Sneaker Exchange — an ambitious project that pairs up 22 of today’s biggest retailers and culminates in a new collaboration being released every month till November. With January almost halfway through (where did the time go?), the first round of the exchange has kicked off with the reveal of the first collaboration between Parisian retailer colette and Los Angeles streetwear brand UNDEFEATED.
Featuring the EQT Support and Campus 80 silhouettes, the Colette x UNDEFEATED pack draws inspiration from the concept of opposites. The campus 80 — meant to represent the daytime — features a white leather upper paired with an off-white rubber sole, and is topped off with blue accents on the tongue and heel. The “nighttime” EQT Support, on the other hand, sports a dark Navy Blue upper, white sole and a touch of red, white and blue on the medial side of the shoe.
The Colette x UNDEFEATED pack will be pre-launched on the 19th of January at the retailer’s respective stores, and will see a global release on the 28th. It looks like it’s going to be a good year for sneakers in 2017.
Main Image: Adidas